Small Firm or Large Firm?
As I address this let me start by stating that I worked for “LARGE“ for thirty years. I was employed by the DuPont company which has been a Fortune 500 company for many years. I worked in various assignments over my career with DuPont, many of them at an Executive level. I was there long enough to make the determination that large does not always equate to better.
Many functions in large corporations, going back ten years or more, began to be out-sourced to smaller firms. Examples are Human Resources, relocation, fleet management, printing, and so forth. Why this move to out-sourcing? Simple: Smaller firms could deliver much more efficiently. Most large corporations get hand cuffed by their own policy manuals. Smaller firms can assess, analyze and correct a function much quicker than a large corporation can do it for themselves.
To apply a nautical analogy: Which takes longer to turn around, the USS Norway or a canoe? The answer, of course is a canoe.
All the foregoing holds true in the real estate world. When you decide who is going to help you buy or sell, or both, who is it going to be? One of the large corporate real estate firms or a smaller, local firm? Essentially , the only difference you will see is the presence of national advertising. Do you really believe that when you see that hot air balloon on CBS that it makes a difference in the buying or selling process as it relates to you back in Tallahassee? Of course, it doesn't.The smaller firm utilizes the same tools to market or buy as the larger firm, the multiple listing service (MLS), local newspaper, signage, flyers, open houses, realtor net-working, so forth. One thing the larger corporations consistently do, that smaller firms do not usually, is charge you a transaction fee. That is a fee, usually between 300 and 500 dollars that you pay just to do business with them. Whether you successfully buy or sell, you will owe that fee. We do not and never will charge you a fee to do business with Lee Vass Realty.
Smaller firms operate locally. They are specialists in the local market. National companies are spread out over the whole nation spot-lighting the country coast to coast. If you were to go deer hunting, do you want a shotgun in your hand or a rifle? Most likely you want a rifle. The smaller firm is the rifled approach. Small firms are the local market specialists.
When you choose a realtor to represent you the over riding consideration is to choose one that you know and trust. The small firm does not give up one iota to the larger firm. In fact the smaller firm is usually not tied to a lot of policy manual dictates. The smaller firm can tailor a marketing strategy to your circumstances from the get-go.
Most larger firms have a large number of agents reporting to a Broker. The Broker dictates policy and is often hard, if not impossible, for you to access. Why not work directly with the Broker? In most smaller firms you do just that.
At Lee Vass Realty you work directly with the Broker/Owner. We operate under the same State of Florida, DBPR licensure as any other agency. We are members of the Tallahassee Board of Realtors, Florida Association of Realtors and The National Association of Realtors. We carry errors and omissions insurance. We are plugged into MLS. We live in the local market. We can best represent you locally.
I hope that I have convinced you that you give up, very little, if anything at all by foregoing the use of a large firm in favor of using a small real estate agency. Call me to get going on buying or selling in the local market.